Fair Trade Fashion
Fair Trade is a social movement as well as a market based approach, evolved for the welfare of developing countries. It ensures whether the deal between developing countries and developed countries is fair or not. It has been guarding some basic items lately, such as cotton, handicrafts, coffee, tea, fruits, chocolates, gold etc. But now it is involved in almost everything, including fashion. Though fashion is not a thing commonly traded or exchanged, but it doesn’t mean it can never be a part of the trade between countries.
Fair trade fashion is a policy which every fashion company of developing countries, engaged in trading their stuff, has to agree with. Instead of focusing on any single culture, country or tradition, it aims at the entire world. It has a huge impact on the standards of fashion – clothing and designs. Many famous brands do their level best to fulfill all the policies of this movement. It has some strict standards regarding the fabric, used in the stuff, prices, designs and all the material involved in the making of the pieces to be exported or imported. This organization has the responsibility of garments, bags, shoes, accessories, caps, wallets, scarves and all the other things included in the list of today’s fashion world.
It is a must for a fashion company that wants to export its goods, to keep pace with the fair trade fashion requirements. These requirements are sometimes very hard to keep up with, but on the other hand these are always beneficial for the world’s economy. This policy has rules that state fashion designers or fashion brands should keep the prices of their products according to the products demand and prevailing price in the country they are willing to sell. This is because many people put unaffordable prices out of greed to get higher profits.
Not only has this, but the organization of fair trade’s fashion sector has also kept a strict eye on the quality of the fancy products which are to be exported or imported. For this, they require complete record of the quality in making or manufacturing of that product. If a brand or fashion company passes all these quality tests, this movement issues a certificate for them. The certificate shows that the company has making eco-fashion garments; helping that particular company to have a rise in its sale.
Apart from the quality and pricing, fair trade’s fashion sector also safeguards the rights of labor, working in the manufacturing of the fancy products. It strictly prohibits child labor, and does not support that brand, company or designer who employs children for the making of their stuff, which is to be sold abroad. It finds child labor very common in the developing countries. That’s why it is amongst the most important requirements to win the certificate of fair trade fashion.